QR adoption stuck post-2020, but not everyone scans. A typed path on receipts, Instagram bios, and “text WAIT to…” follow-ups catches the rest.
One slug per location
/menu-downtown scales to multi-unit brands without cross-wiring kitchens.
PDF vs. web menu
If you must ship PDFs for printing partners, the short link can still point to the latest file version when suppliers lag.
Allergies and legal
Landing pages should show last updated timestamps. Short links are transport; clarity is still on the page.
Promotions
Happy hour swaps weekly—redirect /happy instead of redesigning QR art every Monday.
Octilink helps managers create links from mobile without ticketing IT for each special.