Reporters work fast. They copy from PDFs, hear URLs on scrums, and forward lines to editors. A path like company.link/q4-brief beats a tracking URL that breaks when line-wrapped in email clients.
Say-aloud test
Read the slug on a voice memo. If you stumble, so will radio. Prefer two to four syllables total.
One link per story arc
Do not issue twelve URLs for one announcement. One hub with anchors or sections keeps the narrative coherent.
After the news cycle
Redirect /launch to evergreen product pages or investor relations. Dead launches hurt credibility when someone opens an old clip.
Embargoed materials
Short links can point to password or token-gated pages; rotate access without changing the path journalists already saved.
Octilink supports rapid creation when PR and comms need links minutes before distribution.