Delivery is part of the product. A studio.link/smith-wedding path on the invoice feels intentional; a 200-character proofing URL feels like IT.
Per-job slugs
Clients forward links to parents and wedding planners. Memorable paths reduce “which email had the photos?” support tickets.
Access changes
When galleries move platforms, redirect the slug once. Clients bookmark paths more often than you expect.
Print sales upsell
/prints or /album-upgrade can sit below the gallery link in the same email—second short path, same brand discipline.
Privacy
Avoid putting full names in slugs for sensitive genres (schools, corporate); use opaque codes internally while keeping the domain trusted.
Octilink helps you mint links during export marathons—fast, with optional analytics to see when clients actually open galleries.