Maps listings answer “where.” Your short link answers “what next?”—book, order, leave a review, join the loyalty list.
Separate intents, clear slugs
Use /book, /menu, /review rather than one overloaded page that confuses mobile users with scroll fatigue.
SMS follow-ups
After a visit, text “Thanks for coming—cafe.link/review” fits character limits and feels actionable.
Signage parity
Window clings and counter cards need typeable paths. Say them aloud: if staff cannot pronounce it, customers cannot remember it.
Update without reprinting
Seasonal hours or a new booking vendor? Redirect the slug; keep printed QR and vinyl consistent when possible.
Octilink lets you create these paths on the spot from a phone—handy when you are on the shop floor, not at a desk.