Event Marketing1 min read

Event speakers: one short link per talk

Audience photos of slide 12 should still work next year. Readable paths for slides, assets, and follow-up keep your talk alive after the room clears.

E
Elena Varga
Email and lifecycle marketing

Conferences generate hundreds of blurry photos of your URLs. If they cannot type what they see, your CTA dies in Camera Roll.

Title slide habit

you.link/a11y-2027 on slide one and last slide. Mention it twice aloud.

Resource bundles

Zip files, GitHub repos, and bonus PDFs belong on one hub page behind the slug—update files without emailing the organizer.

Workshop vs. keynote

Different slugs (/workshop-api, /keynote-trends) keep analytics honest when you reuse topics in different formats.

Post-event redirect

Point /a11y-2027 to a recording or newsletter archive after slides age out.

Speakers living out of a backpack need Octilink-speed link creation between sessions.

Topics & keywords

#speaking#conference#short-links#slides#b2b
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